AI for Tour Guide Companies
We have a lot of tour guide operators and hospitality companies using our AI platform. It all started with a balloon company wanting an AI chatbot, and from there it literally "ballooned" - And today almost 25% of our clients are tour guide operators.
You can find a list of some of these below.
All of the above have seen phenomenal increases in conversions by providing an AI-based chatbot on their websites, which you can try out at the above hyperlinks. To understand why, consider this response from Seattle Ballooning's AI chatbot.
AI is not about "AI"
Do me a favour, and ignore the word "AI" for a moment, and ask yourself the following questions.
- How can I increase engagement on my website?
- How can I make my website become a "destination"?
- How can I reduce my customer service budget?
- How can I increase conversions?
Imagine answering the above questions without using the word "AI", it would almost be impossible. But let's try to answer it anyways.
How about adding a button on our website, allowing customers and leads to "serve themselves", providing them with friendly answers to their questions, while funneling users to our booking pages, helping us sell our services?
The above would arguably be the only correct answer to the above 4 questions, and the above 4 questions are probably the by far most important questions a "marketing expert" would be asking if tasked with increasing online sales, right? The paradox is that the above questions literally only have one correct answer, and it's an embeddable AI chatbot, on your website, since it perfectly answers all of the above four questions.
No hype, no exaggerations, only the correct answer!
If you want to see what all the fuzz is about, I would encourage you to try out our AI chatbot in the bottom/right corner of this page.
How Tour Guide Operators are using AI today
For us each client is unique. They all have unique requirements and special needs. This is why we spend a lot of time on every delivery making sure we can meet these expectations. However, there are of course a couple of common denominators. I've listed some of these below.
- "We want to increase engagement on our website"!
- "We want our website to become a 'destination'"!
- "We want to reduce the workload to our customer service department"!
- "We want to increase conversions"!
Notice how the above 4 requirements are incredibly easy to answer for us, and arguably only have one answer, which is as follows; "Embed an AI chatbot on your website and have it help with customer service and funnel users to our booking page". Let me repeat it to make sure it's not lost on you ...
Embed an AI chatbot on your website and have it help with customer service and funnel users to our booking page
Becoming a Destination
Let's imagine an imaginary tour guide operator selling historical tours about WW2 in France/Normandy, guiding its visitors through historical sites related to WW2. I'm a history freak, so this is a no-brainer for me. Such an AI chatbot could be ingested with thousands of historical articles about Normandy, images from the fighting, and even maps and video footage guiding its users around historical WW2 sites in France.
For a person like me, simply consuming the AI chatbot would be highly interesting, asking it questions related to D-Day and the war - So I'd probably want to test it, and play with it, even if I had no intentions to go to France anytime soon. As I'm playing with the chatbot, the AI would of course do its best to try to sell me one of these tours, and I might end up booking something I originally never wanted, because the AI chatbot simply "sold me on the idea".
Congratulations, your AI chatbot is now "a destination", and will help you sell to visitors whom originally had no intentions of purchasing your services!
And the above is what we mean with "becoming a destination" for your vertical, whatever your vertical happens to be. The general idea is to create an AI chatbot that gives away everything you can give away, 100% free of charge to visitors, resulting in that your website has now become a destination for knowledge about one specific subject - Whatever that subject happens to be ...
SEO
SEO is one of those magical words, which often is ridiculously expensive, to the point where most tour guide operators probably have difficulties paying for it. While at the same time it's the defining difference of having organic sales through your website, without having to pay Google or Facebook thousands of dollars per month. First of all, and I need to emphasise this ...
Our AI chatbot does not negative affect your existing SEO initiatives!
And yes, all of our competitors that we have analysed so far will severely negatively affect your existing SEO initiatives! This is because of that most AI chatbots requires the client to download megabytes of JavaScript, fonts, CSS, and images. Our AI chatbot is only 50KB. The "smallest" competitor we've ever seen ticket in at 1.2 megabytes ...
This implies that even the smallest AI chatbot we've looked at, that isn't made by us, adds 1.2MB of additional download on your page, and is literally 25 times as large on download. This download takes time, and we've got research showing that most visitors will simply click the back button in their browser if your website doesn't load fast enough.
Not only is this a disaster for your SEO initiatives, but it also increases your CPC. It's not rocket science either. If 50% of your website visitors clicks the back button before your page loads, then 50% of your Google Ads and Facebook Ads budget is simply thrown away, paying for clicks that will never even see your website! Our AI chatbot does not have this problem!
In addition, even though Google consistently denies this, we all know they're measuring engagement time using Google Chrome, and the more time your users spends on your website, the higher your website will rank for words that are relevant for your vertical. An AI chatbot can easily increase engagement time from 30 seconds to several minutes! Simply because people will stay on the page, and ask your chatbot questions about your services ...
Wrapping up
I could go on and mention tons of additional benefits, such that the fact that our chatbot increased sales for Club de Mode by 338% a month after it was deployed, or how Resolve Systems saves $20,000 per month on customer service, etc - But I've gone through all of these benefits in other articles here, and they're kind of too obvious to even mention.
However, for a tour guide company in the hospitality vertical, not having an AI chatbot is literally the same as leaving money on the table - And the cost is "peanuts" compared to the alternatives and the gains. If you're interested in seeing how we can help your tour guide company out, you can contact us below.
