Fuck Marketing

Fuck Marketing

I'm terrible at marketing. In addition, I'm from North Norway, so I cannot shut my mouth. I simply have to give my opinion about things I see. It's literally a part of my genetic makeup to tell people what I think about stuff when I see stuff.

Since I happen to be in the most scammy business that literally exists on earth, this creates a problem. The problem is that I will tell people, very publicly too, what I think about "my competition".

I was born this way, and I'm not sorry

And since talking negatively about your competitors is an "anti-marketing pattern", you could argue that I am now doing "anti-marketing" ...

I see AI scams everywhere!

When ChatGPT went viral, all the most dubious characters from BitCoin and token-based rug pull scams gathered around it as if it was "the new ETH" - While all the idiots on earth thought they could make some fast bucks, without having to work, by simply having the AI do their job. This is of course all just rubbish, and basically the same marketing tactics these same thieves were using on crypto-based rug pull schemes before AI existed. All the usual grifters would basically realign themselves towards AI, since "the new gold rush" was on.

While all the sheeptards previously having bought into every single "get rich fast scheme" that exists on earth would believe in these lies as if it was Jesus Christ our Saviour and Lord descending from the Heavens and the rapture was imminent

In addition, these thieves attracted all the "marketing geniuses" who could search engine optimise their websites, until it scored at 100%, and tune your Google Ads campaigns until they literally farted gold nuggets, attracting all the sheeptards to their dubious AI-based chatbots. These alleged "AI chatbots" again were no more than a simple JavaScript file, on top of 30 lines of PHP in the backend, probably created by some junior dev, having prompt engineered ChatGPT to spit out their entire "AI-based SaaS platform" in a couple of seconds.

I'm totally 100% certain of that all of these scammers made money. Probably shit loads of money too - But I'm simply not cut out for taking part in these dubious tactics.

Call me old fashion, but I like to deliver high quality products and high quality service, resulting in happy customers

The brilliance of dropping all marketing

Now, 45 days later, I realise that this was the smartest thing I've ever done in my life. By dropping all marketing, I get to focus on product quality and quality of service, while I can voice my opinion about crap I see out there. The result becomes that I'm obviously no longer getting clients or leads from ads or SEO - But when I get one client, this one client refers 3 of his friends 2 months later, and so on - And I don't even have an official affiliate program.

And the reason for this positive upwards spiral is because as I diverged all my resources away from marketing, I get to focus all my energy on creating a kick ass product.

Cold email marketing

When I say "dropping all marketing efforts", this is not 100% accurate though. I've got a Norwegian partner who is sending out cold emails to Shopify store owners. He's working on 100% commission basis though, and I don't have to spend more than 5 minutes per week to help him - So this takes zero of my time.

Today he had a Shopify store owner who already owned an "AI chatbot" from Intercom wanting a meeting with us about our product. Intercom of course being a hot smoking pile of garbage, at least on AI, makes this almost like stealing candy from children. Where I'm the thief, the candy is Intercom's customers, and those I steal from is Intercom.

To put the above into perspective, realise I wrote an article about Intercom's alleged AI chatbot. Too long to read? It's 3MB of mostly rubbish tech, over priced like crazy, with hidden costs everywhere, and embedding it on your website doubles your PPC and reduces your SEO by 50%.

Thank you for all your customers Intercom

I don't mean to piss on Intercom in particular. Of all the scams out there, they're actually one of the better. However, on neutral parameters they're basically garbage next to us - Which (of course) implies that every single customer who ever bought an AI chatbot from Intercom will feel as follows when they see our stuff.

Holy mother of cow, that's a kick ass AI chatbot!

Implying, probably 80% of Intercom's customers will inevitably become AINIRO's customers over time. It's a slow process, and I'm of course a "one man band", so there's no way I can serve Intercom's entire userbase - But since Intercom spent all their resources on marketing instead of building a great product, they basically sold their clients on AI chatbots. And when you're sold on AI chatbots, and you see ours, and compare it to your existing stuff - You instantly become an AINIRO customer.

Thank you Intercom, Zendesk, SalesForce, Five9, Userlike, and HubSpot for all your customers - I'll take them off your chest, and laugh all the way to the bank.

The only marketing I believe in today is a happy customer! PERIOD! Goodbye Marketing, Hello Success and Revenue!! 😂

Thomas Hansen

Thomas Hansen I am the CEO and Founder of AINIRO.IO, Ltd. I am a software developer with more than 25 years of experience. I write about Machine Learning, AI, and how to help organizations adopt said technologies. You can follow me on LinkedIn if you want to read more of what I write.

Published 19. May 2024