Generate your Next CRM AI Agent with No-Code

Generate your Next CRM AI Agent with No-Code

CRM translates to "Customer Relationship Management" (system), and is the primary tool of choice for most companies to manage their customers. The thing about most CRM systems though, is that they're just shallow middleware code between your database and your GUI. This allows you to take an existing database, or a new database, read its meta data, and generate CRUD API endpoints that you associate with your AI agent. Since Magic Cloud also helps you to create your database, this allows you to literally start from scratch, click a couple of buttons, instruct the AI about your goals, and have the thing perfectly assemble your AI agent using no-code software development automation constructs to "generate" it for you.

Hyperlambda

It's easy to believe this is just another "AI code generator trick", but in fact it's got nothing to do with using AI to generate code. The thing is built on Hyperlambda's abilities to do "meta programming". Meta programming again, allows us to retrieve the structured schema for your database, and use this information to automatically generate CRUD HTTP endpoints. To understand some of the benefits, please look at the following C# versus Hyperlambda example.

C# versus Hyperlambda on token count

The above two code examples are identical, except one is C# and the other is Hyperlambda. The Hyperlambda version is using 30 tokens, and the C# example is using 303 tokens. This implies we can create an argument in favour of that C# is 10 times as "complex" as Hyperlambda. This added complexity has drastic consequences for your (in-)ability to automate your software development process. The whole point being that our CRUD generator creates Hyperlambda code, and not C# or Python. And ...

Hyperlambda is 5% faster than C# with Entity Framework, and roughly 7 times faster than Python, which means that the end code has higher quality!

CRUD

Satya Nadella famously said a year ago; "SaaS companies are just simple CRUD wrappers with some business logic". Assuming he's correct, that means you could in theory use our CRUD generator to generate any SaaS. I'm not sure if I agree 100% with Satya, but it is a fact that a lot of these SaaS companies are simply shallow "CRUD wrappers" around a multi tenant database. The type of stuff you could build by simply clicking a button in Magic. CRM systems are definitely only "simple CRUD wrappers" though, due to that 90% of their functionality is shuffling records in and out of your database. Hence, if you've got CRUD, you've got "everything you need to generate a CRM AI agent".

To understand the process you can watch me use our CRUD generator in the video below.

Custom CRM systems

I have never worked for a company that could use an "off the shelf" CRM system out of the box. Every company I've been working for, simply had too many custom requirements to benefit from using SalesForce, HubSpot, or something similar.

Back in the days I used to work with ForEx for instance, we needed integrations between the CRM system and our trading platform(s). The latter typically being MT4. Without this integration the CRM was practically useless, since the trading account was what we used to identify "high rollers" for our sales executives, to prioritise who they'd call the next day to help increase revenue. The way 80% of all Forex brokers in Cyprus is currently doing this, is by forking Sugar CRM or Suite CRM, and then start modifying it.

These modifications and integrations would typically become incredibly complex over time, in addition to that they're brittle, and breaks down every now and then due to the number of systems they're touching, and the complexity of the code. In addition the original codebase had to be forked from Sugar, so the broker can't take advantage of patches or new versions when Sugar came out with a new release. All in all, it was a terrible "solution" for the Forex broker, but since there existed no other options, it was what we were stuck with.

If you do not start out with something existing though, you can actually use our CRUD generator to "generate" your CRM. This allows you to design your database structure first, click the CRUD button, and have a 100% perfectly working API wrapping all your tables in your database. And if you've already got an existing CRM, you can wrap its existing database into a CRUD AI agent like I did above in a couple of seconds.

Wrapping up

CRM requirements are simply too "special" to make pre-fabricated CRM interesting for a lot of people. Sure, if you're in a standard business, doing everything according to how SalesForce thinks you should do things, then an off the shelf CRM system might be just what you needed. However, most companies have business processes that don't lend themselves to such pre-fabricated "one size fits all" CRM systems. If you're in that category, you'd probably have more success simply creating your own CRM system from scratch, using our CRUD generator, then the effect you'd have from using something pre-existing, such as SalesForce or HubSpot. And today, with AI generators, you can add the missing business logic using natural language.

These are things impossible to accomplish using HubSpot or SalesForce. They're simply not powerful enough. However, with Magic Cloud it's literally as simple as clicking a button. Don't believe me? Schedule a meeting below, and I'll create you a fully functioning CRM system in less than 30 minutes, solving your problems, whatever they are - Assuming it's related to "customer relationship management" of course ...

Thomas Hansen

Thomas Hansen

I am the CEO and Founder of AINIRO.IO, Ltd. I am a software developer with more than 25 years of experience. I write about Machine Learning, AI, and how to help organizations adopt said technologies. You can follow me on LinkedIn if you want to read more of what I write.

This article was published 23. Nov 2025

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