The Sickest B2B sales AI Chatbot you have Ever Seen

The Sickest B2B sales AI Chatbot you have Ever Seen

When doing B2B sales everything is about solving the client's problems. The client doesn't care if you can split the atom. The client only cares about one simple thing: His own company!

This is why a great B2B sales executive will first start investigating the company he is selling to, such that he can provide personalised use cases, and cater to the client's specific needs. This is called "exploration" and typically involves asking a lot of questions such as ...

  1. What's your business?
  2. What's your problems?
  3. What do you think the solution is?
  4. Etc, etc, etc

Once the sales executive has the answer to these questions, he can personalise his sales pitch, to make the client understand that he can solve their problems, whatever they are. This process is fundamental to B2B sales, and if you don't follow it, you might as well start flipping burgers at McDonalds.

How our AI chatbot solves this

It's really simple, we've got this new feature called AI functions. AI functions allows us to initiate an AI workflow. This allows the AI chatbot to enter the "exploration phase", and personalise its language to solve problems it anticipates the client might have, and the whole idea is based upon a simple question ...

What's your website?

Once the client has answered the above question, the AI chatbot will scrape the client's website, and use this as its foundation for how to answer questions. Before the AI chatbot knows the website, it might answer the following question "what advantages do I have with an AI chatbot" as follows.

You will increase sales and reduce costs ... (generic stuff)

If the client has given the AI chatbot its website, and the client is providing guided tours for Acme Inc, it might answer as follows.

For Acme Inc being in the guided tour business, we can for instance provide images of tours you have in your portfolio, allowing your clients to book new tours directly from within the chatbot ...

In addition the AI chatbot will at that point use images and language found at the client's website, creating cognitive resonnance while initiating rapport. In your client's mind the AI chatbot is no longer a "generic sales executive", but rather feels like "a close personal friend, that knows everything about the client, and is ready to solve the client's problems, whatever they are." Watch the following video to understand the process.

The Psychology of B2B Sales

The only thing a C-level executive cares about in a B2B sales meeting is his own company. This implies that if you can use phrases and words your client is using, in addition to targeting your client's specific vertical, you have an almost "unfair advantage". This is why a lot of B2B sales executives will even add the client's logo, the client's images, and the client's own words to a Request For Project (RFP).

Doing this communicates that the sales executive cares deeply about the client's company, which again is probably his baby and one of the things he cares most about in this world. The big thing about our AI chatbots, is that they can now replicate this process, allowing the AI chatbot to enter the "exploration phase", where it's changing its language, use cases, and tone of voice, according to what the client has communicated on its website.

It doesn't take a rocket scientist to understand the value of this

Try it out for yourself, and see how our B2B superman sales executive will do its best to convert you into an AINIRO client, by asking it a simple question triggering this workflow.

Notice how it will first give you some general information about our AI chatbots, but after you've supplied your website, the message will become targeted, use your website's language, and create tailored use cases specifically for your industry - Whatever your industry is. Carefully check out the following screenshot illustrating the point ...

AI chatbot doing B2B sales with a personalised sales pitch

Next steps

The next step for us personally, would be to integrate our "create demo chatbot" feature directly into the AI chatbot itself. This would imply the AI chatbot asking something such as "Do you want a demonstration? If you provide me with your email address and your name, I will create a demo AI chatbot free of charge for you and send to your email address."

At that point we'd even have the user's email address and name, and can start directly contacting the person to sell our AI chatbots to the lead. Doing similar things for your company would probably be easy for us. We can also deliver AI chatbots remembering the lead's name, collecting its email address, triggering other workflows such as signing up leads to marketing emails, etc, etc, etc. Basically, if you can phrase it in English, we can (probably) do it.

Wrapping up

An AI chatbot that can provide a tailored and personalised sales pitch to leads based upon their own information, can drastically improve conversions in a B2B sales process. With AINIRO's AI chatbots, this is integrated into our professional plan, and accomplished by scraping the lead's website. How would your company benefit from an AI chatbot capable of providing individual sales pitches to each lead, based upon scraping their website? If you're interested in hearing more, you can contact us below.

Thomas Hansen

Thomas Hansen I am the CEO and Founder of AINIRO.IO, Ltd. I am a software developer with more than 25 years of experience. I write about Machine Learning, AI, and how to help organizations adopt said technologies. You can follow me on LinkedIn if you want to read more of what I write.

Published 4. Jun 2024