How to sell Your Product with ChatGPT
OpenAI has started selling products from ChatGPT. This allows their LLM to walk you through the entire checkout process, and pay directly from within ChatGPT. The implementation is built upon an open source protocol, allowing you to implement support for it if you don't already have support. But out of the box, the implementation supports Shopify, and a lot of other e-commerce platforms are coming around the corner.
In case you missed it, this is arguably a "death blow" to Google and Amazon. Having ChatGPT leading you through the process of purchasing products entirely is literally so disruptive, it might over time disrupt 50% of all companies at the top of the Nasdaq index, resulting in massive losses over time.
AI the New SEO
We've got roughly 8% as many referrals from ChatGPT as we've got from Google's search engines according to our analytics account. This might not sound like a lot, but a year ago that number was 0.01%. Implying that in one year ChatGPT basically ran off with 10% of Google's business. Extrapolate this into the future, and you realise Google is about to loose their grip on their entire distribution platform, and become arguably "irrelevant" as a distribution channel in some 3 to 7 years from now.
This is an extremely disruptive fact, for obvious reasons, and it will definitely hurt Google. But it might not be that painful for you, assuming you make the right moves and take advantage of it now. However, traditional SEO efforts are basically perishing, and the "new SEO" is to make sure ChatGPT can somehow find your products.
3 months ago we onboarded an interesting partner. I won't disclose his name, but it was the first time we signed up a new partner that discovered us with ChatGPT. Our partner was struggling with GoHighLevel (GHL), and was trying to have ChatGPT help him out. At some point he was so tired of bugs, issues, and missing features, he asked the LLM a simple question ...
Are there any alternatives out there to GHL, allowing me to do what I want?
ChatGPT instantly replied with a list of alternatives, us being at the top. When he contacted us, he explicitly said where he had found us, and he is today a happy partner of us, and our platform solved everything he couldn't solve with GHL.
SEO might have given you your current position, and PPC ads might have contributed, and it might still work for a couple of years - But have no doubt, SEO and the entire PPC advertisement vertical is about to become seriously disrupted! And I suspect that unless you're being suggested by ChatGPT for your vertical, you might as well not exist 5 years down the road.
Psst, we can help you with this. But, more importantly, we can also help you to implement the Agentic Commerce Protocol for your platform if you're using a platform that OpenAI doesn't support. Having OpenAI being capable of discovering your products, and suggesting them, allowing your users to walk through the checkout process entirely from within ChatGPT is obviously very, very, very important for you - Assuming you're in the e-commerce space. The way we'd implement this, is by having Magic Cloud being a proxy or gateway, integrated with your e-commerce platform, for then to expose your Magic Cloud ACP server to ChatGPT. Let's talk if you're interested.
AI selling ON your Website
However, in addition to creating ACP servers, allowing OpenAI to know your product portfolio, we can even do better than that. We can also put an AI chatbot integrated with your e-commerce system, funneling users to your purchasing pages. I'm personally surprised that more e-commerce vendors haven't done this a long time ago. To understand why, consider the following screenshot from one of our clients.
The above AI chatbot increased Club de Mode's monthly revenue stream by 338% when it was implemented.
The way it works, is that we give you an embed script that you add to your page. This creates an AI chatbot button, that users can click to "talk to your website". At this point, the AI already has access to all your products, and will recommend products according to what questions the user is asking. In the above example I just asked the chatbot; "Find me a Diesel Wristwatch". To understand how this helps you, consider its features.
- Directly integrated with Shopify, WooCommerce, Magento, or any other e-commerce platform. Allowing the AI to always suggest the latest products
- Displaying products images, increasing conversions in an e-commerce setting by almost 1,000%
- Funnelling users directly to your purchase pages, providing a "one click buy" experience
- Escalate conversations to humans using led-gen emails, Slack, HubSpot intgrations, etc
These are only some few features we've got related to this, but I suspect they speak volumes about our capacity to help you sell using AI.
Wrapping Up
The e-commerce landscape is changing. AI is the new sales executive, and being found by LLMs is the new SEO. OpenAI is the new Google and Amazon, and unless you're ready for the change, very bad things might happen in a couple of years from now. If you need help with this transition, reach out to us below. We've got years of experience related to this, in addition to a unique platform allowing us to do things nobody else can do.
