The Long Term Effect on using ChatGPT with Shopify - 400% Increase in Sales!

The Long Term Effect on using ChatGPT with Shopify - 400% Increase in Sales!

We created our first Shopify chatbot one month ago. Initially we saw a spike in sales of 338%, now things are settled a bit, and we've got accurate numbers for the long term effect. Below are the figures for Club de Mode if you compare how the website did before we installed our AI chatbot on it and after the chatbot was installed.

  • 125% more sessions
  • Sales went up 170%
  • Total orders went up 150%
  • Conversion rate increased 16%

Notice, these are much lower than the end result due to the chatbot being installed mid month and not in the beginning. Let me explain more though ...

The happy bug

Interestingly we had a bug in our Shopify integration that was active between the 16th of October until last night, which resulted in a drop of sales compared to last month's data. Last month's data for this period had a working chatbot and Shopify integration, so this should prove the chatbot is the defining factor for these changes. Without this bug, and excluding the last 4 days from the month of September, implies we're looking at actual figures of roughly 400% over time.

Shopify sales with AI chatbot

The stipulated line are last month's data while the solid blue line is this month's data. We installed the chatbot around the 15th of September where you see the spike in sales on the stipulated line. So obviously a working AI chatbot causes dramatic effects on a Shopify E-Commerce website. In the same period the website had the same amount of traffic, conversions and sales just dropped like a stone, because the chatbot wasn't working.

Traffic on Shopify


I always tell everyone that sales are about 3 things;

  1. Relationships
  2. Relationships
  3. Relationships

However, the reason why relationships are so important is because they increase trust. There cannot exist sales without trust. If I don't trust some merchant to provide me with what he claims to be providing, I will never buy anything from that merchant. Trust is the glue in all sales processes

If you look at the relationship between increase of sessions, conversions, sales, and total orders, you will easily be able to see that more people are buying since traffic only went up 125%, while conversions increased 16%. The same is true for the relationship between total number of orders and sales in amount. This implies that ...

More people buy, and they spend more money

So each website visitor is now more likely to become a customer, and each customer ends up spending more money. This again implies that if you spent $100 on ads without an AI chatbot and this results in sales for $200, you can now spend $100 on ads and expect $800 in sales - Implying that your customer acquisition cost has dropped by 75%.

ChatGPT + Shopify = SUCCESS!

Most large professional E-Commerce vendors are optimising their efforts with 5, 10, and 15 percent additional effect, and such figures typically makes most of them happy. Selling 15% more product is a dramatic effect for most E-Commerce vendors. We operate with 3 digits growth curves. I doubt there exists any means out there providing you with such figures today besides our AI chatbots. Let's finish with a random weekday from the period illustrating that point.

Random weekday additional sales for Shopify with AI chatbot

The 9th of October 2023 this site sold product for 605% more than it did the 9th of September. You simply can't beat such figures with any known means that exists out there, at least not that I'm aware of. The same day the site "only" increased traffic by 92%. This implies that the ratio of sales per visits increased 300% the 9th of October 2023 on Club de Mode's website.

Random weekday additional traffic for Shopify with AI chatbot


Combining ChatGPT with Shopify will highly likely give you the following effect.

  • Increase in traffic
  • Dramatic increase in sales and conversions
  • Clients spends more money on average as they buy

The above is any merchant's "wet dream". The reason for this effect is because the chatbot increases trust. Humans have difficulties avoiding anthropomorphizing inanimate objects. This implies that if it speaks like a human, and acts like a human, we tend to think it is a human, at least at the subconscious level - And humans tends to enjoy interacting with other humans. The chatbot effect originates from that it "feels like a human".

Below you can see the revenue growth curve at the point in time we implemented the chatbot. The first month it doubled, even though we installed the chatbot in the middle of the month, implying an additional doubling is expected over time, resulting in 400% increase in sales for Club de Mode, selling product for an additional $51,000 per month in the long run.

Club de Mode's annual revenue

Then the only remaining question becomes: "Was this because of our chatbot, or where there other contributing factors at play here?"

Aftermath, 400% increase of sales

Here comes the kicker, and why the bug proves this effect was solely because of the AI chatbot.

Shopify account dashboard after bug was fixed

In case you don't understand the significance of the above graph, realise the dip at the end of it is the period where our chatbot was not working, and sales dropped 80%. Then we fixed the bug, and sales picked up 400% again, proving beyond any doubt that our chatbot basically increased sales by 400% for Club de Mode.

The bug proves our AI chatbot was the defining factor for the increase in sales!

When the bug was "active" the chatbot would still answer general questions, such as "how do I contact you" and "what's your return policy", but it would not recommend products, or try to upsell products to visitors. So it's not only about "getting a chatbot" it's obviously also about getting the right chatbot - Implying a chatbot that can recommend products and function as a sales assistant.

If you want to test the chatbot for yourself, you can try it out below.

Thomas Hansen

Thomas Hansen I am the CEO and Founder of AINIRO.IO, Ltd. I am a software developer with more than 25 years of experience. I write about Machine Learning, AI, and how to help organizations adopt said technologies. You can follow me on LinkedIn if you want to read more of what I write.

Published 19. Oct 2023